All Pump, No Fake: MSCHF and Reebok Team Up for Wild Pump Omni Zone IX Collab

When Joe Budden encouraged audiences to "Pump It Up" in 2003, he wasn't talking about the wild Pump Omni Zone IX collaboration from MSCHF and Reebok, but he might as well have been. There's never been a shoe that's, well, so pumped. The merry band of Brooklyn-based misfits at MSCHF took the Pump's name and signature technology quite literally, multiplying its signature tongue embellishment and spreading it across the entirety of the upper like basketball sneaker chicken pox for a unique tribute ...